Purchase of Taylor Swift’s masters to become MBA case study

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The trend of Swiftonomics continues.

This time at the Darden School of Business at the University of Virginia in Charlottesville where Taylor Swift will become an MBA case study.

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The university has announced “Shamrock Capital: Pricing the Masters of Taylor Swift,” a new case which examines both the human and business factors that investment fund Shamrock Capital considered when paying $300 million for Swift’s 2020 masters.


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